Look behind and plan ahead
By analyzing recent demand and selling patterns, you will be in a position to accurately forecast against and capitalize on changing market conditions, always ensuring the maximum value for your inventory. VIERO MERS gives you a complete and accurate picture of each region, market or station's performance.
VIERO MERS reporting compiles information from across your enterprise on a daily basis and processes it into hundreds of flexible reports that can be modified based on your needs. Access is defined by user role/level, ensuring that everyone gets precisely the information they need, relevant to their specific function within the organization. An easy-to-use interface and Microsoft Excel spreadsheet presentation ensure a quick ramp-up period, as well as streamlined budgeting and forecasting.
Concerned about accuracy and consistency from station to station? VIERO MERS reporting provides apples-to apples comparisons of business units, utilizing the same criteria to evaluate each station, regardless of format, rank or size. The bottom line is that each and every report template was developed in direct response to specific requests from media professionals just like you.